Case study

Hero Taxi: a one-driver taxi, bookable online

Hero Taxi is a taxi service in Vaudreuil-Dorion, run by a single driver. We built his website, his online booking and an app to see his upcoming rides.

Type of business
Taxi, one driver
City
Vaudreuil-Dorion
First live
October 24, 2026
Redesign
November 4 to 8, 2026
The top of the herotaxi.ca home page: "Taxi à Vaudreuil-Dorion", the phone number and a car with the Hero Taxi roof sign.

Before and after

What changed on Google

Search for "Hero Taxi"

Before ·

An unrelated company showed up in Google’s AI Overview.

After ·

herotaxi.ca ranks #1, with a Google knowledge panel.

Google reviews

Context: earned through the driver’s own word of mouth and an NFC review card, an idea suggested by Agent Hibou.

Before ·

1 review

After ·

21 reviews

Why

One driver, behind the wheel all day

The owner runs Hero Taxi on his own. He needed a website where customers book their ride themselves.

Between rides, he also needed one simple place to see his upcoming bookings at a glance.

And people looking for a taxi nearby had to find his website and his Google profile.

How we built it

The route, from discovery to launch

  1. Discovery

    We started from how he works: alone behind the wheel, rides around Vaudreuil-Soulanges and to the airport.

    • 1 driver
    • Vaudreuil-Dorion and nearby
    • YUL airport and long distance

  2. Website

    A French and English website built for phones: the phone number and the Book button stay at the bottom of the screen.

    The Hero Taxi website on a phone, with the phone number and the Book button at the bottom of the screen.

  3. Booking

    Customers enter their pickup, destination and time in three steps. The form shows the route on a map and a fare estimate.

    First step of the booking form: "Où allez-vous ?" (where are you going), pickup address and destination.

  4. Automations

    Every request lands in the driver’s app, marked "to confirm". Customers choose how they want to hear back: email, WhatsApp, phone call or text.

    A confirmed ride in the driver’s app: 11:20, from Pincourt to Montreal. The customer’s name is blurred.

  5. Dashboard and CRMCustom

    An app of his own: today’s rides, his client list with each client’s marketing consent, and his revenue with taxes.

    The app’s contact list, four clients. Names, initials and phone numbers blurred.

  6. Launch

    The site has been live since October 24, 2026 and was redesigned from November 4 to 8, 2026. His Google Ads are paid by the owner and managed by Agent Hibou.

    • October 24, 2026: first live
    • November 4 to 8, 2026: redesign

Custom

The driver’s app

Custom plan, quoted separately. Not part of the Foundation plan.

This dashboard was built for Hero Taxi. The Foundation plan includes the website, booking into your calendar and a client list in Airtable or Google Sheets.

Hover or tap a tab.

Today screen: the next confirmed ride, 11:20, from Pincourt to Montreal.
Demo-mode screenshots. Names, initials and phone numbers blurred.

Results

What we can verify

Only numbers we can show, with their dates.

Google Business Profile, owner view

profile views
248
about 70% on mobile
interactions
71
calls from his Google profile
16
Taps on the Call button, not a count of customers.
website clicks
25

Top search term: "taxi"

Hero Taxi’s Google Business Profile, owner view: 248 people viewed the profile. Google Search on mobile 39%, Google Maps on mobile 31%, Google Search on desktop 18%, Google Maps on desktop 12%.
Screenshot of the Google Business Profile, owner view, taken November 11, 2026.

"Hero Taxi"

herotaxi.ca ranks #1, with a Google knowledge panel. On October 5, 2026, an unrelated company showed up in the AI Overview instead.

Google’s AI Overview for "hero taxi": Hero Taxi is described as a taxi and airport transfer service in Vaudreuil-Dorion, with its phone, email and a link to herotaxi.ca.
Screenshot from November 11, 2026, logged out: Google’s AI Overview for "hero taxi".

Observed on November 10, 2026, logged out, from Vaudreuil-Dorion.

In his words

Roger built a website where my customers can book a ride, an app where I can see my upcoming bookings, and he got my website noticed and my Google profile bringing me calls. I run Hero Taxi on my own, so I needed something I could check at a glance between rides. That’s exactly what he built for me.

— Haroun, owner of Hero Taxi

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